Coke & Food

Given that 6 in 10 consumers consider purchasing a meal from a c-store when stopping for fast food, we know that the foodservice space is critical for convenience retail – and will only continue to grow in importance.[1]

The Coca-Cola Company uses its expertise to help convenience retailers make the shift from fuel-forward to food-forward. One way we are doing this is through beverage-and-food bundling opportunities, and Coca-Cola continues to be the #1 sparkling brand that “goes well with food.”[2]

[1] ShopperScape, June 2021-May 2022
[2] USA BevMap 2020, 2021, Goes Well With Food, All Ages
 
 

Resources Ask an Expert

Food-and-Beverage Bundles

One challenge that many operators face in bundling is creating the appropriate promotional images. To solve for this, we have created a full suite of beverage images – bottle/can, dispensed and Freestyle images – from multiple angles, which retailers can easily edit together with images of their food offerings to create bundling assets. This saves the cost and time required for custom product shoots, and our best-in-class digital content has proven to drive conversion in both retail and foodservice occasions. Imagery can be accessed here and here. 
 
 
 

Optimizing Digital Foodservice Experience

Our extensive experience and leadership with foodservice operators uniquely position us to drive traffic and average check growth across any channel during the meal occasion. We offer customers a simple, proven framework to drive digital growth by executing the fundamentals along the digital path to purchase.

At NACS, we’re showcasing an interactive tool that allows our partners to experience the digital path to purchase for the meal occasion – highlighting best-in-class executions and corresponding insights and resources delivered along the way.